Privacy Policy

Antimetric Labs Ltd ("Antimetric", "we", "us") runs antimetric.tech. This policy explains what personal data we handle, why we handle it, and the rights you have. We are the controller of this data. AdSaysSo, our ad analyser, has its own privacy notice (opens in a new tab), which applies when you use it.

Who we are

Antimetric Labs Ltd is a private limited company registered in England and Wales, company number 17054495. Our registered office is 71-75 Shelton Street, London, England, WC2H 9JQ. You can contact us at info@antimetric.tech.

What data we collect

This website has no user accounts, sign-up forms or payment processing. We handle personal data in three situations:

• When you visit the site. Cloudflare hosts and protects this website. It processes technical data such as your IP address, browser details and the pages you request.
• When you book a call. Our booking buttons, such as "Book a call" and "Get a walkthrough", link to Calendly, a scheduling service. We receive what you enter there, such as your name, email address and any notes you add.
• When you email us. We receive your email address and whatever you include in your message.

You don't have to give us any data to read this website. We need your name and email address to arrange a call.

Why we use your data

• To run and protect the website. Our lawful basis is legitimate interests: keeping the site available and secure.
• To arrange calls and reply to you. Our lawful basis is legitimate interests: responding to people who contact us. If you ask us about working together, we may also rely on taking steps at your request before entering into a contract.
• To keep in touch. If you've booked a call or emailed us, we may send you occasional emails about our work, such as articles and updates on our services. Our lawful basis is legitimate interests: telling people who have shown interest in our work about it. Every email says who it's from and how to opt out, and we stop as soon as you ask.

We don't sell your data or use it for advertising. We don't make decisions about you by solely automated means.

Who receives your data

• Cloudflare (opens in a new tab), for hosting, security and analytics
• Calendly (opens in a new tab), for scheduling
• The providers of our email, calendar and other business software

Cloudflare and Calendly process data on our behalf. We may also share data if the law requires it.

International transfers

Cloudflare and Calendly may process your data outside the UK, including in the United States. Cloudflare relies on the UK Extension to the EU-U.S. Data Privacy Framework and on standard contractual clauses. Calendly relies on the EU-U.S. Data Privacy Framework, standard contractual clauses and the UK Addendum. Our other providers may also process data outside the UK. Email us for more about these safeguards.

How long we keep your data

We keep booking details and emails for as long as we need them to deal with your enquiry. If we go on to work together, we keep related records for as long as that work and our legal, tax and accounting duties require. Cloudflare keeps technical data under its own retention practices.

Cookies

This website uses no advertising or analytics cookies. Cloudflare sets security cookies on antimetric.tech to tell people from automated traffic:

• cf_clearance shows that your browser has passed a security check. It lasts up to 365 days.
• __cf_bm may be set to help identify automated traffic. It expires after 30 minutes of inactivity.

These cookies are strictly necessary for security, so they don't need your consent and we don't show a cookie banner. You can block or delete them in your browser settings, but you may then have trouble reaching the site. Calendly's website is covered by its own privacy notice.

Analytics

This website uses Cloudflare Web Analytics, which counts page views and measures performance. Cloudflare says it doesn't use cookies or similar browser storage for this, and doesn't track people over time by IP address or fingerprinting. With our current settings it doesn't run for visitors in the EU or, in our tests, the UK.

Your rights

Under UK data protection law, you have the right to:

• ask for a copy of your data
• ask us to correct it
• ask us to delete it
• ask us to restrict how we use it
• ask for your data in a portable format, where this applies

You also have the right to object to how we use your data when we rely on legitimate interests. If you object to marketing emails, we will always stop sending them.

To use any of these rights, email info@antimetric.tech. It's free, and we normally reply within one month.

Complaints

If you're unhappy with how we've used your data, email info@antimetric.tech. We'll acknowledge your complaint within 30 days and tell you the outcome without undue delay. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint (opens in a new tab).

Changes to this policy

We may update this policy. Changes will be posted on this page, with a new date at the top.