Terms of Service

These terms cover your use of antimetric.tech, which Antimetric Labs Ltd ("Antimetric", "we", "us") runs. By using this website, you agree to them. If you don't agree, please don't use the website. Our privacy policy explains how we handle personal data.

Who we are

Antimetric Labs Ltd is a private limited company registered in England and Wales, company number 17054495. Our registered office is 71-75 Shelton Street, London, England, WC2H 9JQ.

Who this website is for

This website and our services are for businesses. If you use the website as a consumer, you have legal rights that these terms don't affect.

Using this website

You may use this website to learn about our services and to book a call. Please don't try to disrupt it, gain unauthorised access to it, or use it for anything unlawful. We may challenge or block automated traffic.

Information on this website

The content on this website is general information, not advice for your situation. We try to keep it accurate and up to date, but we can't promise that it is. Please talk to us before relying on it.

Our services

We provide marketing measurement and paid growth advice. Each engagement is covered by a separate written agreement, which sets out the scope, fees and responsibilities. If that agreement conflicts with these terms, the agreement wins.

Our recommendations are advice. You decide whether to act on them, and you or your agency make the changes. You remain responsible for your media spend decisions. Results depend on things outside our control, such as ad platforms, markets and your own decisions, so we don't guarantee specific results.

Free tools

Our free tools give a fast first read, and each result says how far to trust it. They're provided as they are, and results can be wrong, so check them before you act on them. Only use data you have the right to share, and don't enter personal data unless a tool says it's designed for it. We may change or withdraw a tool at any time. AdSaysSo, our ad analyser, has its own terms (opens in a new tab), which apply when you use it.

Intellectual property

We own the content of this website, including its text, design and graphics, or use it with permission. You may view it and share links to it. Please don't copy or republish it without our written permission.

Other websites

Some links take you to other websites, such as Calendly for booking calls. We don't control those websites and aren't responsible for them.

Our liability

Nothing in these terms limits liability that can't be limited by law, such as liability for death or personal injury caused by negligence, or for fraud.

Otherwise, as far as the law allows, we aren't liable for any loss that comes from using this website, its free tools or its content, including lost profits, revenue, data or business opportunities. For paid services, our liability is set out in the agreement for those services.

Changes to these terms

We may update these terms. Changes will be posted on this page, with a new date at the top.

Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Contact

For any questions about these terms, email info@antimetric.tech.